Fare Thee Well, IE

When Microsoft’s Project Spartan finds its way to market, it will not bear the Internet Explorer brand. Good riddance, I say. I stepped away from Windows as my preferred computing platform seven years ago, but I encounter it every day in my Apple-averse workplace. With every release of IE, I had high hopes for something better. And with every release I was left disappointed by the same ol‘, same ol’. IE11 seems better, but yet still too familiar. I don’t think a name change alone signals better things to come, but Project Spartan sounds like a step in the right direction and maybe the brand refresh is symbolic of a much needed deeper philosophical shift within the Microsoft team responsible for its web browser.